Welcome to
Equalia
Where the future is ours!
Marketingmix
​Product
The most important products of our country are jewels that also contains platinum. The collections consist of bracelets, necklaces, earrings, rings and piercings. We offer three different collections: Love, happiness and peace. Our product offers the wearer self-confidence, as if they can handle the whole world. It helps to be part of our community and to embrace love and happiness.
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Our products are all handmade. That's why we also utilize recycled cardboard packaging. We do everything we can to be environmentally friendly.
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The packaging is decorated and sent with a personal message. If our customers order online, the orders are delivered at home.
Our staff is also trained to place earrings and piercings.
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Every jewel sold comes with a three-year warranty. In case of damage, the jewel will be repaired free of charge or exchanged for a new one.
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Price
The price of our products depends on the size and how much platinum it contains. The price varies between 400 qual and 2000 qual. Bracelets and necklaces belong to the more expensive price range, earrings, rings and piercings are cheaper.
It is possible to keep the price of the jewel low because Equalia is market leader in the platinum industry. The raw materials for our products therefore do not have to travel long distances before they reach our employees and can be processed into handmade jewellery. As a result, we can offer our employees a fair wage and work to an acceptable standard.
Place
You can find our jewellery in one of our 5 shops which are located all over the country. Our shops are, both inside and outside, decorated like temples. Next to the shop, there are different meditation rooms where you can meditate on your own or you can follow a meditation class.
Our staff has a lot of knowledge about our jewellery line and the mineral it’s made of. Each one of them are meditation experts. They are here to answer all your questions.
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Our jewellery collection is also available in our online web shop and is delivered to your home by bike. International shipping is free for orders over 800 qual. We’ll deliver your package to you in the most sustainable way possible.
Promotion
In Equalia, we find sustainability very important. That’s why we focus on online advertising. In this way we reduce paper waste and keep our environment clean. We work with paid ads on social media and travel influencers. We also advertise on YouTube with a small pre-roll.
Our products are targeted at tourists. We want them to be able to find love, peace and happiness through our jewellery and meditation.
You can find digital displays with our advertisement in touristic services and near touristic attractions.
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We only run the display advertisement during the tourist season. However, we use social media to promote our products all year round.